Creative Brief for “Badlands”
Objective: High-quality editorial to promote Spring/Fall outerwear collections. The visuals need to position the product as aspirational, focusing on authentic lifestyle setting.
Creative Concept: The imagery will focus on reflection and connection with nature while wearing contrasting, black outerwear and knitwear.
Visuals: Cinematic, high-contrast outdoor/environmental imagery; open landscapes and textured.
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