Working with photography assets, I’m implementing design features for various advertising and promotional content.
The images themselves were shot to fit certain aspects for all social and websites, from hero to catalog and promotional elements.
The overall creative concept: Focusing on motion and energy without losing the product-centric imagery.
I have deliberately position the lighting so that the bag receives a slightly different quality of light than the clothing.
The product shouldn’t look artificiall, it should look like it belongs in the environment.
View full campaign product hero, advertising image concepts.